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Many voices,
one story.

Insight-led Storytelling & Narrative Strategy
Clare Connell

Helping organisations communicate the green transition in ways that bring more people along with them.
 
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THE ISSUE

Too much communication about climate initiatives still happens inside the ‘green bubble’.

 

This means speaking to people who are already engaged, not the wider public whose support determines whether initiatives succeed, and are fair.

THE SOLUTION

I run Story Labs to surface what matters to people (especially under-represented voices) and translate those insights into strategic narratives.

 

Narratives that challenge beliefs and shift behaviour – turning complex change into compelling, human stories.

THE RESULT

Because when people see themselves in the climate story, everything changes.
 

Projects move with less friction and more trust. Momentum builds, and low-carbon futures become something everyone wants to be part of.

MY OFFER

Insight
Understand what matters to people.
Story
Shape narratives, frames & messaging
Activation
Bring your story to life.
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“Storytelling is the most powerful way to put ideas into the world.”
Robert McKee
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